TILDEN is a first-of-its-kind shopping experience designed for moms.
Maternity wear is a bad investment. It's unflattering, dated, and only appropriate for a few short months. You don't need it.
TILDEN curates across your favorite non-maternity designers to feature versatile, quality looks that will stretch or drape to flatter, pregnant or not.
Transparency is critical to our mission. We photograph the same pieces on pregnant and postpartum models to illustrate how the fit of a garment will change with you. We do not use fake bumps! Our fit notes provide sizing recommendations, model measurements, and details on garment construction.
TILDEN is leading a movement away from maternity wear and your feedback is driving our innovation. Stay tuned for more elevated designs for moms, and don't hesitate to reach out: email@example.com.
SHOP TILDEN. JOIN THE MOVEMENT.
We are grateful for the early support of our #tildenmamas. Some highlights:
Photos: Angela Fink
Angela Fink, Stylist/Author, The Fashion Sight
"Finding items during pregnancy that fit nicely, look good, feel good, and you can wear pre -and post-pregnancy is the ultimate score in my book...TILDEN is made for the modern mom."
Carly Kenihan, bunbunbook
“Sassy, sleek, sexy, and sophisticated is what this dress is, and I am officially obsessed. The fabric is soft, forgiving, and breathes just enough for this growing belly bump…and did I mention it’s NOT maternity? Double win.”
Emily Farren, Two Peas in a Prada
"The women who founded TILDEN set out to curate a collection of ready-to-wear pieces that would serve women before, during, and after their pregnancies. It’s genius, it really is."
Laura Meuseler, Sequins at Breakfast
"Finding pieces that can be worn during and after my pregnancy has been key for me, and TILDEN offers the best selection of pieces from my favorite brands and designers."
Kira Paran, Northern Style Exposure
"I prefer to buy designer pieces I’ll wear year after year, rather than buying into ‘fast fashion’....I was so relieved to find like-minded, fashion-forward women during this phase of life."
Carina Rodriguez, Her Open Window
“TILDEN has answered all my pregnancy shopping problems. Imagine being able to wear your favorite brands during pregnancy and AFTER you have the baby. Umm hello, sign me up!”
Kendra Atkins, With Kendra
"Today I have a maternity look that is my go-to outfit, pregnant or not...TILDEN [has] so many options of jeans that are so flattering."
Steffy Degreff, Steffy's Pros and Cons
"I could not wait to bust out these insanely comfortable maternity jeans from TILDEN...I've been re-wearing these, and I have no shame, because you honestly cannot even tell they are maternity jeans! Don't be surprised if I am still wearing them after the baby."
Miram Sternoff, Stylist/Author, miriamsternoff.com
"The perfect maternity jean c/o @shoptilden...They actually feel and fit like a true denim without compromising style...If you are going to buy maternity, make sure you can wear those pieces after baby arrives...I know I will be living in these until I can get back into my pre-pregnancy size."
TILDEN was founded by Ashley Howerton and Laura Forman, two friends who knew quite a few moms who simply expected more. Ashley has over ten years of experience in fashion merchandising and holds an MBA from Wharton, while Laura earned her MA in Communications at Stanford after spending a decade on Wall Street. They met during their undergraduate years at Princeton.