TILDEN is a first-of-its-kind shopping experience designed for moms.
Maternity wear is a bad investment. It's unflattering, dated, and only appropriate for a few short months. You don't need it. We curate across your favorite non-maternity designers to feature versatile, fashion-forward looks that will stretch or drape to flatter, even when you're pregnant.
Transparency is critical to our mission. We photograph the same pieces on pregnant and postpartum models to illustrate how the fit of a garment will change with you. We do not use fake bumps! Our fit notes provide sizing recommendations, model measurements, and details on garment construction.
TILDEN is leading a movement away from maternity wear and your feedback is driving our innovation. Stay tuned for more elevated designs for moms, and don't hesitate to reach out: firstname.lastname@example.org.
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BEHIND THE SCENES WITH JULIA STILES
At the Paris premiere of Riviera, Julia selected a star print maxi dress with delicate tiered silk ruffles from A.L.C. Earlier at a London appearance, she had announced her pregnancy in a floral silk wrap dress from Yumi Kim.
STYLED BY TRACEY MOULTON, COURTESY OF TILDEN.
Photos: Angela Fink
We are grateful for the early support of our #tildenmamas.
Whitney Port, Designer/TV Personality, Whitney Port
"New moms shouldn’t waste money on maternity clothing that is only relevant and flattering for a few short months of pregnancy...TILDEN empowers women to seamlessly transition into motherhood without losing their identity along the way."
Jo Piazza, NY Times Bestselling Author/Journalist, Well Rounded NY
“I went on a book tour at 30 weeks pregnant…I knew I needed to bring in the big guns, so I enlisted the help of the prego body fairies over at TILDEN, who are experts at finding non-maternity clothes for maternity bodies…The dresses were stunning…They all hugged and complimented my body from most angles.”
Angela Fink, Stylist/Author, The Fashion Sight
"Finding items during pregnancy that fit nicely, look good, feel good, and you can wear pre -and post-pregnancy is the ultimate score in my book...TILDEN is made for the modern mom."
Carly Kenihan, bunbunbook
“Sassy, sleek, sexy, and sophisticated is what this dress is, and I am officially obsessed. The fabric is soft, forgiving, and breathes just enough for this growing belly bump…and did I mention it’s NOT maternity? Double win.”
Caitlin Flemming, Sacramento Street
“Finding items during pregnancy that fit nicely, look good, feel good, and you can wear pre-and post-pregnancy, is the ultimate score in my book. TILDEN is made for the modern mom.”
Emily Farren, Two Peas in a Prada
"The women who founded TILDEN set out to curate a collection of ready-to-wear pieces that would serve women before, during, and after their pregnancies. It’s genius, it really is."
Laura Meuseler, Sequins at Breakfast
"Finding pieces that can be worn during and after my pregnancy has been key for me, and TILDEN offers the best selection of pieces from my favorite brands and designers."
Kira Paran, Northern Style Exposure
"I prefer to buy designer pieces I’ll wear year after year, rather than buying into ‘fast fashion’....I was so relieved to find like-minded, fashion-forward women during this phase of life."
Carina Rodriguez, Her Open Window
“TILDEN has answered all my pregnancy shopping problems. Imagine being able to wear your favorite brands during pregnancy and AFTER you have the baby. Umm hello, sign me up!”
Jenny Berger, Miami Style Mom
"I love their concept, which is to not buy regular, boring maternity clothes that you will just wear for nine months and put in your closet stored away until the next pregnancy or never wear again. TILDEN showcases looks that flatter throughout every stage of motherhood and offers an amazing selection of brands."
Kendra Atkins, With Kendra
"Today I have a maternity look that is my go-to outfit, pregnant or not...TILDEN [has] so many options of jeans that are so flattering."
Steffy Degreff, Steffy's Pros and Cons
"I could not wait to bust out these insanely comfortable maternity jeans from TILDEN...I've been re-wearing these, and I have no shame, because you honestly cannot even tell they are maternity jeans! Don't be surprised if I am still wearing them after the baby."
Miriam Sternoff, Stylist/Author, miriamsternoff.com
"The perfect maternity jean c/o @shoptilden...They actually feel and fit like a true denim without compromising style...If you are going to buy maternity, make sure you can wear those pieces after baby arrives...I know I will be living in these until I can get back into my pre-pregnancy size."
Tilden Pacific Inc. was founded by Ashley Howerton and Laura Forman, two friends who knew quite a few moms who simply expected more. Ashley has over ten years of experience in fashion merchandising and holds an MBA from Wharton, while Laura earned her MA in Communications at Stanford after spending a decade on Wall Street. They met during their undergraduate years at Princeton.